
2020–2024 · PROPTECH VENTURE
ValAi
Founder & COO
Turning home energy data into product decisions banks can ship.
$1M-funded · CommBank Yello 42% conversion lift · implemented in 12 weeks · white-label HEAT platform
→valai.com.auPlatform Manager · Product Owner
Platform-as-a-product mindset. Enterprise integrations, data & AI. 25 years balancing delivery, stability, and stakeholder trade-offs.
Platform · Product · Data · AI · Enterprise

Product owner and data professional with 25 years across property, risk, and technology — more than seven of them building data and AI products end to end. Founded and scaled a venture-backed proptech platform from concept to a $1M-funded, bank-integrated product on AWS, owning the full backlog from opportunity framing through delivery, adoption, and value. Deep experience translating complex data into clear product requirements and commercial outcomes across statutory, institutional, and enterprise contexts. Currently building a wearable-AI venture that turns physical inspection into decision-ready data.
The Arc
Twenty-five years, five chapters — from suburban valuations to physical AI. Scroll to trace the through-line.
2000 — 2007
Suburban valuations. Site inspections. Learning to price.
2000 — 2007
Suburban valuations. Site inspections. Learning to price.
2008 — 2016
HTW · Southwick Goodyear · Propell · Bendigo. Commercial valuations, reading risk from the balance sheet.
2017 — 2019
Land Services SA. Data-commercialisation program. Expert Witness in SACAT.
2020 — 2024
ValAi. $1M-funded. CommBank Yello. RACV · Aon.
2025 →
Dilated Technica. Ignite Culture. Agent stacks running end-to-end.
2025–present
smart glasses (computer vision + voice) → decision-ready data; prototype
Jan–Aug 2025
Salesforce integration — inspection-to-billing spine · SafetyCulture rollout (217 valuers)
2020–2024
$1M-funded, bank-integrated on AWS; CommBank Yello; RACV · Aon
2021–2022
institutional advisory (concurrent with ValAi)
2017–2019
led 10 valuers; Expert Witness (SACAT); data-commercialisation program
2000–2016
16 yrs valuation & risk
+ Ignite Culture: Founded an AI-automated e-commerce operation run end-to-end by an agent stack.
Selected Work

2020–2024 · PROPTECH VENTURE
Founder & COO
Turning home energy data into product decisions banks can ship.
$1M-funded · CommBank Yello 42% conversion lift · implemented in 12 weeks · white-label HEAT platform
→valai.com.auJAN–AUG 2025 · ENTERPRISE PLATFORM
Director, Product Development
Salesforce as the workflow spine — inspection to billing across 217 valuers.
Fragmented pen / Excel / Monday.com across states → unified platform · titles, mapping, comparable sales, calculations, billing integrated · platform decision owned across a cross-functional group (incl. procurement) · staged rollout after SafetyCulture

RENDERS COURTESY OF BRILLIANT LABS
2025–present · WEARABLE AI
Product & Advisory
Wearable AI for physical property inspection — voice, vision, and structured data at the point of decision.
Built on Brilliant Labs Frame · ZephyrOS + Lua · cloud AI agent · 14-hour battery

2025–present · AI-AUTOMATED E-COMMERCE
Founder
An entire Shopify storefront run end-to-end by an agent stack: product research, copywriting, pricing, merchandising, drop scheduling, and campaign ops — all agent-authored, human-approved.
Agent stack: research → copy → ops → marketing · 29 products live
→ignite-culture.comEDITION · PRODUCT
backlog management, user stories, Agile/Scrum, release management, business case & ROI, product adoption.
EDITION · DATA
data commercialisation, API & data products, AI-enabled services, AWS cloud, predictive modelling.
EDITION · STAKEHOLDER
cross-functional teams, technical translation, property data, government/statutory, expert witness.
CPV (Certified Practising Valuer) · Member, Australian Property Institute · Expert Witness (SACAT)
Open to Platform · Product · AI · Data roles, plus AI advisory.
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